The gap that eats your margin

RollForge closes it

The pain

You know your gross revenue. You don't know your net margin per listing.

Airbnb fees, cleaning costs, property management, utilities, supplies, repairs — they vary by listing. Without per-listing tracking, you're flying blind on which properties are actually worth hosting.

Your current reality

Listings tracked in separate spreadsheets8–14 tabs

Listings with accurate cost tracking0

Frequency of per-listing cost updatesQuarterly (if at all)

The fix

Per-Listing P&L with channel attribution → Daily Briefing

Connect your bank account and enter your listing fees. RollForge builds a P&L for each listing — revenue minus Airbnb fees, cleaning, utilities, and amortized capex — and serves it in your daily briefing. Every morning, you know exactly where you stand.

RollForge Daily Briefing — Listing P&L

Savannah — Oak St (Airbnb, 4BR) +$3,840 net/mo

Charleston — Market St (Vrbo, 2BR)+$1,220 net/mo

Savannah — Broughton St (Airbnb, 1BR)-$180 net/mo ⚠

Portfolio gross margin (TTM)68.4%

The pain

Your summer revenue funds your winter costs. But you never see that picture clearly.

STR income is highly seasonal. You know this intuitively — but you can't see it in a useful way. Most hosts make big decisions (take on another listing, renovate, hire a cleaner) without a clear forward picture of cash flow.

Your current reality

Seasonality dashboardNone

Forward 90-day cash flow forecastManual, 3+ hours

Confidence in winter runway planningLow

The fix

Seasonality Cash Flow Dashboard with forward projections → Goals

RollForge shows you a rolling 90-day cash flow projection by listing and by portfolio. It uses your historical booking velocity and pricing to model forward — so you know in June exactly how much cash you're likely to have in December, and whether you need to adjust bookings now.

RollForge Cash Flow Forecast — Jun–Aug vs Oct–Dec

Jun–Aug projected net (8 listings)$42,100

Oct–Dec projected net (8 listings)$11,340 ⚠

Winter reserve needed (3 months)$18,000

Recommended actionSet aside $8K from summer — auto-transfer

The pain

You list on Airbnb, Vrbo, and Booking.com. You have no idea which channel is actually most profitable.

Different platforms take different fees. Different price points attract different guest types. Without channel-mix visibility, you might be pricing yourself onto the most expensive platform — and not even know it.

Your current reality

Channel-level profitability dataNo structured data

Time spent per month calculating channel margins~5 hours (guesswork)

Last strategic channel reviewNever

The fix

Channel Mix Profitability by Platform → Connections

Ask RollForge: "Show me my net margin by channel for the last 90 days." It pulls your revenue by platform, subtracts platform fees and guest acquisition costs, and shows you the real profitability — per channel, per listing, in aggregate.

RollForge — Channel Mix Profitability (90 days)

Airbnb (6 listings) — gross revenue$94,200

Airbnb net margin (after fees + cleaning)61.3%

Vrbo (3 listings) — gross revenue$28,400

Vrbo net margin (after fees + cleaning)68.1% ⭐

Priscilla R., Savannah/Charleston

9 listings across 2 cities · Host since 2021 · 4.92 avg rating

"I thought I had a clear picture of my numbers. I knew my gross revenue — and I had a vague sense that some listings were more profitable than others. But I couldn't prove it, and I didn't have time to dig in.

After connecting my bank accounts to RollForge, the per-listing P&L surfaced something I missed entirely: my Broughton Street studio was running at a $180/month loss. The listing was booked 18 nights, but after Airbnb's fees, cleaning (required every time for a studio with shared laundry), and my prorated supplies, I was paying more to host than I was earning.

I raised the nightly rate from $89 to $119 — and occupancy only dropped 4 nights. Within 60 days, that listing turned positive. RollForge caught what I almost missed."

RollForge output

1 loss-making listing identified in week 1 · Rate adjustment: +$30/night, net +$1,980/yr recovered · Channel mix analysis revealed Vrbo 7pts more profitable than Airbnb

Your 8 Listings Made $180K Last Summer.
Do You Know What Each One Cost You?

RollForge closes it

$500/month per company. Everything included.

Your 8 Listings Made $180K Last Summer.Do You Know What Each One Cost You?

RollForge closes it

$500/month per company. Everything included.

Your 8 Listings Made $180K Last Summer.
Do You Know What Each One Cost You?